Every time a parent chooses to send their child to a nursery school, their concern doesn’t stop at the door, it follows the child wherever they go. Especially nowadays, parents are well-informed and more demanding when it comes to the standards they expect from a nursery or school where they plan to send their child.
Insurance provides a significant trust advantage to those kindergartens that have it in place, for a wide range of reasons. The purpose of this article is to outline those reasons and highlight why insurance is essential in building trust with parents.
Parental Concerns
There are many emotions a parent experiences when leaving their child at a nursery school for the first time. They worry about how the child will adapt, what they will eat, and most importantly their safety.
However, when a nursery school has comprehensive insurance coverage, it sends a clear message to parents: that the school has taken all the necessary measures to ensure every child’s safety.
Insurance as a Sign of Professionalism
Many nursery school owners see insurance merely as a legal obligation that increases operational costs, rather than recognizing it as a competitive advantage. In reality, insurance not only protects the business from unforeseen events but also enhances its credibility in the eyes of the parents who choose it.
Having insurance coverage in place gives parents the impression that the owners are responsible and professional individuals. This immediately elevates the school’s image in the eyes of its clients, as it shows that the management values and invests in its business.
It sends a clear message: this nursery has considered every detail.
The Practical Side of Insurance
Moreover, even in the unfortunate event of an accident, having insurance means the situation can be handled promptly and professionally. This is key in maintaining the trust between parents and the nursery school.
When parents know there is a clear mechanism in place for dealing with any issue, they are far more likely to continue trusting the school even after an unpleasant incident.
In this way, insurance coverage becomes a new standard of care, one that inspires confidence and strengthens the school’s positive reputation. Many parents, recognizing the overall picture of professionalism, reliability, care, and safety, go on to recommend your nursery to others. And this positions your school high on their list of preferred choices.
Maintain the Trust Parents Place in You
Trust is built through years of reputation, formed by nurturing strong relationships with every child and parent who comes to you. At SoEasy Insurance, we understand your commitment to offering the best, and we’re here to take care of all the needs your nursery school may have ensuring its smooth and uninterrupted operation.
This way, all children, staff, and visitors can interact within a safe environment filled with responsibility and care.
What Types of Insurance Does a Nursery School Need?
To properly protect a nursery school, one type of insurance alone is not enough. A thorough needs analysis by your insurance advisor and the selection of the right plans is essential.
Indicatively, a Nursery School Should Have the Following Insurance Policies:
- Business Insurance – To cover potential damages from various risks affecting the building and contents of the nursery school.
- Public Liability Insurance – Covers the civil liability of the owner for negligent acts or omissions, either by themselves or by their employees.
- Employer’s Liability Insurance – Every nursery employs staff, and Employer’s Liability Insurance is both essential and legally required.
If the time has come to properly and comprehensively insure the nursery school you manage, get in touch with us. A member of our team or a partnered insurance intermediary will be available to offer you the right solution.
Strengthen the trust with your clients and watch your business grow without the fear of the unexpected.